Early Risers: The Long Road to Market Adoption

November 28, 2012

As the sponsor of this event, Hamilton Brook Smith Reynolds invites you to be our guest at the MIT Enterprise Forum event on
"Early Risers: The Long Road to Market Adoption"
Wednesday, November 28 at 5:30pm
MIT Stata Center, Cambridge

Disruptive technology.  New technology.  Cutting-edge technology.  Market-changing technology.  We've heard the promise, we've seen the technology working in the lab, we know it can change the game.  But what if the market lags behind and nobody is willing to buy?  What if technology development hits significant barriers?  What is a startup or company to do?  Give up or forge ahead?  Remember, it took the airbag almost 40 years to move from idea to widespread adoption.

This program looks at the conundrum of technology adoption from the stories of companies and individuals who have survived the long path to real sales.  You'll look at MEMS, thin film solar panels, and drugs as the panelists relate the decisions they faced, the lessons they learned, and the strategies they employed to keep their technologies and companies alive and interested while they waited for the markets to develop, and their technologies to mature.  If you're looking to move from the lab to the marketplace, you need to understand their experiences. 

MIT Stata Center 
Wednesday, November 28, 2012
5:30 - 6:00pm Registration and snacks
6:10 - 8:00pm Presentation
8:00 - 9:00pm Drinks in the R&D Pub on the 4th Floor of the MIT Stata Center
 

About

November 28, 2012

As the sponsor of this event, Hamilton Brook Smith Reynolds invites you to be our guest at the MIT Enterprise Forum event on
"Early Risers: The Long Road to Market Adoption"
Wednesday, November 28 at 5:30pm
MIT Stata Center, Cambridge

Disruptive technology.  New technology.  Cutting-edge technology.  Market-changing technology.  We've heard the promise, we've seen the technology working in the lab, we know it can change the game.  But what if the market lags behind and nobody is willing to buy?  What if technology development hits significant barriers?  What is a startup or company to do?  Give up or forge ahead?  Remember, it took the airbag almost 40 years to move from idea to widespread adoption.

This program looks at the conundrum of technology adoption from the stories of companies and individuals who have survived the long path to real sales.  You'll look at MEMS, thin film solar panels, and drugs as the panelists relate the decisions they faced, the lessons they learned, and the strategies they employed to keep their technologies and companies alive and interested while they waited for the markets to develop, and their technologies to mature.  If you're looking to move from the lab to the marketplace, you need to understand their experiences. 

MIT Stata Center 
Wednesday, November 28, 2012
5:30 - 6:00pm Registration and snacks
6:10 - 8:00pm Presentation
8:00 - 9:00pm Drinks in the R&D Pub on the 4th Floor of the MIT Stata Center
 

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