WEBCAST RECORDING: Trademark Basics - How to Select Good Trademarks and Effectively Protect Them

June 19, 2013

For many companies, their trademarks or brands are how the companies are held out to their customers and how they are perceived in the market place.  The trademark tells their customers the identity of the entity that is providing the goods and services and the level of quality associated with those goods and services.  The value of the goodwill that is projected by the trademark can be one of the most important assets of a company.

This webcast focuses on many aspects of selecting and maintaining strong trademarks.  Topics covered include:
 

  • Selection of Trademarks that are easy to protect and defend
  • Cost-effective searching strategies
  • Proper Use of marks to maintain and enhance trademark rights
  • Trademark Notices and how to use them
  • Registration strategies, both in the United States and internationally
  • Enforcement actions, when should they be filed and creative resolution options

View the webcast.

About

June 19, 2013

For many companies, their trademarks or brands are how the companies are held out to their customers and how they are perceived in the market place.  The trademark tells their customers the identity of the entity that is providing the goods and services and the level of quality associated with those goods and services.  The value of the goodwill that is projected by the trademark can be one of the most important assets of a company.

This webcast focuses on many aspects of selecting and maintaining strong trademarks.  Topics covered include:
 

  • Selection of Trademarks that are easy to protect and defend
  • Cost-effective searching strategies
  • Proper Use of marks to maintain and enhance trademark rights
  • Trademark Notices and how to use them
  • Registration strategies, both in the United States and internationally
  • Enforcement actions, when should they be filed and creative resolution options

View the webcast.

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