The Innovation Firm

When

December 14, 2021
5:30 - 7:30 PM EST

Where

Virtual

Creating Brand Signals and Protecting Your Start-Up with Trademarks and Patents for Success

Hamilton Brook Smith Reynolds is sponsoring the virtual event titled, "Creating Brand Signals and Protecting Your Start-Up with Trademarks and Patents for Success," hosted by the MIT eForum on December 14, 2021. Mark Solomon, Principal at Hamilton Brook Smith Reynolds will present alongside Mark Gallagher, co-founder and brand expressionist at Blackcoffee Brand Expression, Jennifer J. Davagian, President & CEO at Cristcot, and Matt Zarracina, CEO at True Tickets. They will discuss creating your brand signals, securing your trademarks and patents, and planning a preliminary patent strategy for start-ups.

Click here to register! 
 

Event Description

Brand signals function as memory triggers: any tangible cue (sight, sound, touch, taste, smell, action, or ritual) that directly equates to a brand. Brand signals identify and differentiate the brand on two levels. These signals speak intuitively to consumers regarding the type of brand (price, quality, country of origin, etc.). They also contain learned meaning that directly equates to the brand, allowing consumers to identify one brand from another via name, logo, and packaging.

These brand signals are an essential part of a company’s intellectual property and are, especially at the early stage, often a start-up’s most valuable asset. Whether raising capital, increasing valuation, or positioning your product in its market, how you develop value and protect your intangible assets can make the difference between success and failure.

This presentation will address creating your brand signals, securing your trademarks and patents, and planning a preliminary patent strategy. We will cover often overlooked traps that can undo your business objectives.

This presentation will also address issues such as:

  • Steps for creating compelling brand signals
  • Pros and cons of different trademarks
  • Forms of intellectual property that will support the positioning of brands and products
  • Thinking beyond the trademark and domain to consider phonetics and related meaning
  • How trademarks allow you to protect your brand image through logos and brand quality
  • Patents that protect your innovation before public disclosure of products/services
  • Agreements with employees and third parties to protect against theft of your intellectual property

Presenters

Mark Gallagher, Brand Expressionist®, Blackcoffee Brand Expression
Mark Gallagher is a co-founder and brand expressionist at Blackcoffee Brand Expression. For over 25 years, he has worked with clients to better define and articulate their brands to create greater value for shareholders, employees, and customers alike.


 

 

Mark Solomon, Principal, Hamilton Brook Smith Reynolds
Mark Solomon has dedicated his 20 year legal career to guiding companies through the development, management, protection, and enforcement of intellectual property rights. He provides high-value intellectual property, including patents and trademarks for start-ups.


 

 

Jennifer J. Davagian, President & CEO, Cristcot

Jennifer J. Davagian is the Chief Executive Officer, President and Chairperson of the Board of Managers. Ms. Davagian has 20+ years experience assembling teams of individuals to build businesses from conception to commercialization. As an IBD patient, Jennifer knows the daily struggles of patients and compliance decisions facing healthcare outcomes. As a business woman in the area of Science, Technology and Manufacturing, she has a keen understanding of new medical technology development, regulatory submissions and GMP compliance, in addition to new product commercial execution. Ms. Davagian teaches at Boston University School of Management on a variety of business topics. She has written for both the National Institute of Health and the Food and Drug Administration.
 

Matt Zarracina - CEO, True Tickets

Matt leads True Tickets, a B2B enterprise SaaS start-up providing secure contactless digital ticketing for live events. Prior to co-founding True Tickets Matt served as a Director of Innovation in Thales Group’s “Thales xPlor”. He applied Design Thinking concepts to identify, assess, & develop disruptive innovations for broader commercial applications (Blockchain & DLT, AI, Autonomous Vehicles, Augmented Reality, & Big Data). Prior to xPlor, Matt was a Senior Manager at Deloitte Consulting where he led growth, M&A, & innovation projects. Matt also served as a helicopter pilot in the US Navy.

 

Overview

When

December 14, 2021
5:30 - 7:30 PM EST

Where

Virtual

Hamilton Brook Smith Reynolds is sponsoring the virtual event titled, "Creating Brand Signals and Protecting Your Start-Up with Trademarks and Patents for Success," hosted by the MIT eForum on December 14, 2021. Mark Solomon, Principal at Hamilton Brook Smith Reynolds will present alongside Mark Gallagher, co-founder and brand expressionist at Blackcoffee Brand Expression, Jennifer J. Davagian, President & CEO at Cristcot, and Matt Zarracina, CEO at True Tickets. They will discuss creating your brand signals, securing your trademarks and patents, and planning a preliminary patent strategy for start-ups.

Click here to register! 
 

Event Description

Brand signals function as memory triggers: any tangible cue (sight, sound, touch, taste, smell, action, or ritual) that directly equates to a brand. Brand signals identify and differentiate the brand on two levels. These signals speak intuitively to consumers regarding the type of brand (price, quality, country of origin, etc.). They also contain learned meaning that directly equates to the brand, allowing consumers to identify one brand from another via name, logo, and packaging.

These brand signals are an essential part of a company’s intellectual property and are, especially at the early stage, often a start-up’s most valuable asset. Whether raising capital, increasing valuation, or positioning your product in its market, how you develop value and protect your intangible assets can make the difference between success and failure.

This presentation will address creating your brand signals, securing your trademarks and patents, and planning a preliminary patent strategy. We will cover often overlooked traps that can undo your business objectives.

This presentation will also address issues such as:

  • Steps for creating compelling brand signals
  • Pros and cons of different trademarks
  • Forms of intellectual property that will support the positioning of brands and products
  • Thinking beyond the trademark and domain to consider phonetics and related meaning
  • How trademarks allow you to protect your brand image through logos and brand quality
  • Patents that protect your innovation before public disclosure of products/services
  • Agreements with employees and third parties to protect against theft of your intellectual property

Presenters

Mark Gallagher, Brand Expressionist®, Blackcoffee Brand Expression
Mark Gallagher is a co-founder and brand expressionist at Blackcoffee Brand Expression. For over 25 years, he has worked with clients to better define and articulate their brands to create greater value for shareholders, employees, and customers alike.


 

 

Mark Solomon, Principal, Hamilton Brook Smith Reynolds
Mark Solomon has dedicated his 20 year legal career to guiding companies through the development, management, protection, and enforcement of intellectual property rights. He provides high-value intellectual property, including patents and trademarks for start-ups.


 

 

Jennifer J. Davagian, President & CEO, Cristcot

Jennifer J. Davagian is the Chief Executive Officer, President and Chairperson of the Board of Managers. Ms. Davagian has 20+ years experience assembling teams of individuals to build businesses from conception to commercialization. As an IBD patient, Jennifer knows the daily struggles of patients and compliance decisions facing healthcare outcomes. As a business woman in the area of Science, Technology and Manufacturing, she has a keen understanding of new medical technology development, regulatory submissions and GMP compliance, in addition to new product commercial execution. Ms. Davagian teaches at Boston University School of Management on a variety of business topics. She has written for both the National Institute of Health and the Food and Drug Administration.
 

Matt Zarracina - CEO, True Tickets

Matt leads True Tickets, a B2B enterprise SaaS start-up providing secure contactless digital ticketing for live events. Prior to co-founding True Tickets Matt served as a Director of Innovation in Thales Group’s “Thales xPlor”. He applied Design Thinking concepts to identify, assess, & develop disruptive innovations for broader commercial applications (Blockchain & DLT, AI, Autonomous Vehicles, Augmented Reality, & Big Data). Prior to xPlor, Matt was a Senior Manager at Deloitte Consulting where he led growth, M&A, & innovation projects. Matt also served as a helicopter pilot in the US Navy.

 

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