Go To Market: Market, Sell or Perish - The Most Critical Part of a Nascent Business

May 14, 2013

Hamilton Brook Smith Reynolds is pleased to be a sponsor of this event, which will be on Tuesday, May 14, 2013 from 5:30 - 8:30pm at WPI in Worcester, MA.

You have a great product or service, but how do you get others to see its greatness and pay you for it?  A top-notch marketing and sales team is a critical element in every startup's success.  Yet many entrepreneurs, especially those embarking on their first ventures, find it challenging to build great sales and marketing teams.  What is the most appropriate target market, and why can’t it be sold to everyone?  When is it appropriate to sell direct, through a channel, and/or on-line?  What is appropriate compensation for a sales team?  Where and how should you promote your product or service?  What are lead generation sources?

Please join us as two executives share their in-depth knowledge and experience with marketing and sales.  There will also be a case presented by New England Network Solutions using a hybrid cloud technology and service model to capture the growing need for outsourcing the IT managed services and the impact of cloud computing.

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May 14, 2013

Hamilton Brook Smith Reynolds is pleased to be a sponsor of this event, which will be on Tuesday, May 14, 2013 from 5:30 - 8:30pm at WPI in Worcester, MA.

You have a great product or service, but how do you get others to see its greatness and pay you for it?  A top-notch marketing and sales team is a critical element in every startup's success.  Yet many entrepreneurs, especially those embarking on their first ventures, find it challenging to build great sales and marketing teams.  What is the most appropriate target market, and why can’t it be sold to everyone?  When is it appropriate to sell direct, through a channel, and/or on-line?  What is appropriate compensation for a sales team?  Where and how should you promote your product or service?  What are lead generation sources?

Please join us as two executives share their in-depth knowledge and experience with marketing and sales.  There will also be a case presented by New England Network Solutions using a hybrid cloud technology and service model to capture the growing need for outsourcing the IT managed services and the impact of cloud computing.

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