Early Risers: The Long Road to Market Adoption
When
November 28, 2012
Disruptive technology. New technology. Cutting-edge technology. Market-changing technology. We've heard the promise, we've seen the technology working in the lab, we know it can change the game. But what if the market lags behind and nobody is willing to buy? What if technology development hits significant barriers? What is a startup or company to do? Give up or forge ahead? Remember, it took the airbag almost 40 years to move from idea to widespread adoption.
This program looks at the conundrum of technology adoption from the stories of companies and individuals who have survived the long path to real sales. You'll look at MEMS, thin film solar panels, and drugs as the panelists relate the decisions they faced, the lessons they learned, and the strategies they employed to keep their technologies and companies alive and interested while they waited for the markets to develop, and their technologies to mature. If you're looking to move from the lab to the marketplace, you need to understand their experiences.
Wednesday, November 28, 2012
5:30 - 6:00pm Registration and snacks
6:10 - 8:00pm Presentation
8:00 - 9:00pm Drinks in the R&D Pub on the 4th Floor of the MIT Stata Center