WEBCAST RECORDING: Protecting Cryptocurrency Brands
June 21, 2018
Cryptocurrencies are virtual currencies that include Bitcoin, Litecoin, Ripple, and Ethereum. Companies that use a cryptocurrency as part of their business can be dependent upon trademarks to protect the consumer goodwill that supports their business model. The best protection for the brand names associated with your company’s products and services is obtained by trademark registration with the United States Patent and Trademark Office (USPTO). The advantages afforded by trademark registration are strengthened by informed selection of each trademark, and by understanding various tactics and strategies that can be employed in the course of obtaining the registration.
This webcast reviewed how companies have protected their cryptocurrency and blockchain brands, and the risks of failing to do so. Speakers John DuPré and Joshua Matloff discussed the factors associated with properly selecting strong trademarks, and the advantages of registration provided by the USPTO. The speakers also explained tactics for obtaining the broadest possible protection, as well as best practices for maintaining the strength of your trademarks once registered.
Webcast attendees learned:
- Factors in selecting a strong and defensible trademark
- The significance of trademark searching and best strategies
- How to register your trademark with the USPTO
- Examples of trademark registrations for cryptocurrencies
- Proper use of marks to preserve your rights
- Use of agreements to resolve disputes
- The purpose of trademark notices and how to use them
- Types of enforcement actions, when they should be filed, and creative resolution options